who is the best pr firm in nyc »
Find the Best PR Firms
How to Find the Best Public Relations Firms in your Industry By Mark Macias How can you find the best public relations firm for your business? What should companies look for when they want
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Who You Know vs. What You Know
Who You Know vs. What You Know By: Mark Macias There is a general belief among publicists that a solid media Rolodex will get you news placements. Even business owners are buying into this
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How to Pitch Like a Journalist
How to Pitch Like a Journalist By Mark Macias It’s the one question every person wants to know. How do the news producers and newspaper editors decide what to print and publish? Most people
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Why Credibility Matters
Why Credibility Matters By Mark Macias Credibility matters in life, but it especially matters for journalists. Whenever a person pitches a story idea to the media, the journalist is going to subconsciously measure the
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Why You Should Never Lie to the Media
Why You Should Never Lie to the Media By Mark Macias It’s time for a lesson in honesty. Technically, honesty should be a character trait that is embedded in us as children, but when
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Selling Your Story Idea to the Media
Selling Your Story Idea to the Media By Mark Macias Everyone knows the best salesman is a person who believes soundly in his product, which is why you must be absolutely convinced that your
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The Rules of Gift Giving
The Rules of Gift Giving By Mark Macias Getting the media’s attention is never an easy task, which is why publicists, business owners, marketers, etc. try to get their products free publicity by sending
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Showcasing Charisma on TV
Showcasing Charisma on TV By Mark Macias You’ve heard the phrase, “Made for TV.” It’s when a person exudes so much Charisma, talent and passion that a third-dimension is needed to accurately project his
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