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How to Get Publicity for my Business

How to Get Publicity for my Business

MaciasPR July 3, 2013 3,064

How to Get Publicity for my Business By Mark Macias Credibility matters in life, but it especially matters for journalists. Whenever a business owner is pitched to the media, journalists will quietly and overtly

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Nonprofit Media Campaigns

Nonprofit Media Campaigns

MaciasPR April 8, 2013 4,448

Affordable Nonprofit Media Campaigns By Mark Macias It’s a universal motto, regardless of religion. You reap what you sow. If you give, you receive. A life lived for others is worth living. It’s our

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How the Media Landscape Changed

How the Media Landscape Changed

MaciasPR February 25, 2013 2,627

How the Media Landscape Changed By Mark Macias Gone are the days when newspaper publishers wrote what they wanted and television stations pushed their weight around the community. It is now possible to put

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The PR Battle over Guns

The PR Battle over Guns

MaciasPR February 22, 2013 4,807

The PR Battle over Guns – Crisis Communications Case Study By Mark Macias I think we’re onto something. The NRA just may be taking my advice. Shortly after the NRA issued its first public

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PR Lies in my LinkedIn Inbox

PR Lies in my LinkedIn Inbox

MaciasPR February 12, 2013 4,182

PR Lies in my LinkedIn Inbox By Mark Macias Linkedin is losing credibility. I got an email on Linkedin last week from a professional contact, promoting a service. It was about publicity so naturally

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PR Campaign in the US for International Companies

PR Campaign in the US for International Companies

MaciasPR January 9, 2013 5,791

PR Campaign in the US for International Companies By Mark Macias How big are your company aspirations? Would you like to expand your business into the world’s largest economy – the United States? If

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Why PR is like Coffee – Not Cocaine

Why PR is like Coffee – Not Cocaine

MaciasPR January 8, 2013 2,944

Why PR is like Coffee – Not Cocaine By: Mark Macias Public relations is like coffee, but it should never be confused for cocaine. I got that thought this morning as I was pouring

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Get your Small Business on Local TV

Get your Small Business on Local TV

MaciasPR December 31, 2012 4,279

Get your Small Business on Local TV By Mark Macias News is covered differently based on the region and size of the TV market. As a journalist, I’ve covered news in Phoenix, Miami and

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Effective PR Campaign on a Limited Budget

Effective PR Campaign on a Limited Budget

MaciasPR December 31, 2012 4,740

Effective PR Campaign on a Limited Budget By Mark Macias Is it possible to run an effective PR campaign on a limited budget? Of course it is. You don’t need to hire an Edelman

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Losing the Battle Winning the PR War

Losing the Battle Winning the PR War

MaciasPR December 27, 2012 5,670

Losing the Battle Winning the PR War By Mark Macias One of the most common war strategies surmises a General must sometimes lose a battle to win a war. When a crisis situation hits

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