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Find the Best PR Firms

Find the Best PR Firms

MaciasPR March 20, 2014 Comments Off on Find the Best PR Firms

How to Find the Best Public Relations Firms in your Industry By Mark Macias How can you find the best public relations firm for your business? What should companies look for when they want

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Superbowl PR Campaign

Superbowl PR Campaign

MaciasPR December 4, 2012 2,641

Superbowl PR Campaign By: Mark Macias Talk about a ROI that pays off. Did you know the most popular Superbowl commercial from 2011 spent about a penny to reach each consumer? That’s right; the Volkswagen Mini

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When one Employee Inspires a Crisis

When one Employee Inspires a Crisis

MaciasPR November 6, 2012 4,042

When one Employee Inspires a Crisis By: Mark Macias For those who aren’t familiar with News Corp., Rupert Murdoch is arguably one of the most powerful men in the world with a global media

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Surviving Public Relations Nightmares

Surviving Public Relations Nightmares

MaciasPR September 27, 2012 4,657

Surviving Public Relations Nightmares A Video Conversation with Producer and Writer Mark Macias: http://www.bulldogreporter.com/daily-dog/surviving-public-relations-nightmares TV investigative producer and magazine writer Mark Macias recently sat down with Media Training Worldwide’s “Inside Communications with Mike Bako” host

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Why Credibility Matters

Why Credibility Matters

MaciasPR September 27, 2012 5,602

Why Credibility Matters By Mark Macias Credibility matters in life, but it especially matters for journalists. Whenever a person pitches a story idea to the media, the journalist is going to subconsciously measure the

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Writing an Effective News Release

Writing an Effective News Release

MaciasPR September 27, 2012 4,306

Writing an Effective News Release By Mark Macias Newspaper and television reporters should not be approached the same way when it comes to press releases. The two mediums face different time constraints and deadlines

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Why You Should Never Lie to the Media

Why You Should Never Lie to the Media

MaciasPR September 27, 2012 2,838

Why You Should Never Lie to the Media By Mark Macias It’s time for a lesson in honesty. Technically, honesty should be a character trait that is embedded in us as children, but when

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Image is Everything

Image is Everything

MaciasPR September 27, 2012 4,238

Image is Everything By Mark Macias Image is everything. It’s not what you say, but you do that is remembered by others, yet surprisingly few people seem to remember this, especially when they are

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How to Ungoogle Yourself

How to Ungoogle Yourself

MaciasPR September 20, 2012 4,617

How to Ungoogle Yourself By Mark Macias Everyone likes to secretly Google himself, but what happens when Google turns up results you don’t like? How do you get your name removed from the search

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