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Find the Best PR Firms
How to Find the Best Public Relations Firms in your Industry By Mark Macias How can you find the best public relations firm for your business? What should companies look for when they want
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Who You Know vs. What You Know
Who You Know vs. What You Know By: Mark Macias There is a general belief among publicists that a solid media Rolodex will get you news placements. Even business owners are buying into this
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How to Pitch Like a Journalist
How to Pitch Like a Journalist By Mark Macias It’s the one question every person wants to know. How do the news producers and newspaper editors decide what to print and publish? Most people
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Why Credibility Matters
Why Credibility Matters By Mark Macias Credibility matters in life, but it especially matters for journalists. Whenever a person pitches a story idea to the media, the journalist is going to subconsciously measure the
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