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Get your Small Business on Local TV

Get your Small Business on Local TV

MaciasPR December 31, 2012 4,279

Get your Small Business on Local TV By Mark Macias News is covered differently based on the region and size of the TV market. As a journalist, I’ve covered news in Phoenix, Miami and

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Effective PR Campaign on a Limited Budget

Effective PR Campaign on a Limited Budget

MaciasPR December 31, 2012 4,740

Effective PR Campaign on a Limited Budget By Mark Macias Is it possible to run an effective PR campaign on a limited budget? Of course it is. You don’t need to hire an Edelman

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Publicity for Start-ups

Publicity for Start-ups

MaciasPR December 31, 2012 3,530

Publicity for Start-ups By Mark Macias The number of start-ups launching in 2013 will continue to grow as the economy expands, which means your publicity front will get more difficult. It’s going to get

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Get Journalists to Cover your Business

Get Journalists to Cover your Business

MaciasPR December 31, 2012 3,079

Get Journalists to Cover your Business By Mark Macias Every business owner wants to know how to get journalists to write a story on their business. Unfortunately, there is no magic formula that reveals

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Losing the Battle Winning the PR War

Losing the Battle Winning the PR War

MaciasPR December 27, 2012 5,670

Losing the Battle Winning the PR War By Mark Macias One of the most common war strategies surmises a General must sometimes lose a battle to win a war. When a crisis situation hits

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Crisis Communications – The NRA Challenge

Crisis Communications – The NRA Challenge

MaciasPR December 21, 2012 5,051

Crisis Communications – The NRA Challenge By: Mark Macias I don’t like the sight of guns. I don’t like the smell of guns. I don’t even like talking about guns, but the NRA is

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Launching your own PR Campaign

Launching your own PR Campaign

MaciasPR December 19, 2012 3,984

Launching your own PR Campaign By Mark Macias How do you start a public relations campaign? Where do you begin? Does one size fit all? The owner of an affiliate service emailed me recently,

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Questions to Ask BEFORE You Hire a PR Firm

Questions to Ask BEFORE You Hire a PR Firm

MaciasPR December 7, 2012 4,310

By: Mark Macias So you’re thinking about hiring a PR firm or publicist? How do you know what you are getting? How do you weave out the quality from the quantity? Is there a

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The Biggest PR Mistake you can Make

The Biggest PR Mistake you can Make

MaciasPR December 5, 2012 4,531

The Biggest PR Mistake you can Make By Mark Macias There are many mistakes you can make while pursuing public relations. Fortunately, you can overcome most of those errors as long as you identify them early,

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Superbowl PR Campaign

Superbowl PR Campaign

MaciasPR December 4, 2012 2,641

Superbowl PR Campaign By: Mark Macias Talk about a ROI that pays off. Did you know the most popular Superbowl commercial from 2011 spent about a penny to reach each consumer? That’s right; the Volkswagen Mini

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