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“Gotcha TV”

“Gotcha TV”

MaciasPR September 27, 2012 2,802

“Gotcha TV” By Mark Macias How to Respond to a Reporter Ambush The call that shakes up your business or ego is guaranteed to happen when you least expect it. You might be enjoying

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How to Slow or Stop Negative News

How to Slow or Stop Negative News

MaciasPR September 27, 2012 4,420

How to Slow or Stop Negative News By Mark Macias Think back to high school. Whenever you heard a bad rumor about a girl, you almost always assumed it was true unless the girl

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When to Pitch to Reporters & Producers

When to Pitch to Reporters & Producers

MaciasPR September 27, 2012 2,898

When is the Best Time Pitch to Reporters & Producers By Mark Macias Television and newspaper reporters face different deadlines, which means one size does not fit all when it comes to pitching. To

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Writing an Effective News Release

Writing an Effective News Release

MaciasPR September 27, 2012 4,306

Writing an Effective News Release By Mark Macias Newspaper and television reporters should not be approached the same way when it comes to press releases. The two mediums face different time constraints and deadlines

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Why You Should Never Lie to the Media

Why You Should Never Lie to the Media

MaciasPR September 27, 2012 2,838

Why You Should Never Lie to the Media By Mark Macias It’s time for a lesson in honesty. Technically, honesty should be a character trait that is embedded in us as children, but when

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Image is Everything

Image is Everything

MaciasPR September 27, 2012 4,238

Image is Everything By Mark Macias Image is everything. It’s not what you say, but you do that is remembered by others, yet surprisingly few people seem to remember this, especially when they are

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The Rules of Gift Giving

The Rules of Gift Giving

MaciasPR September 20, 2012 4,295

The Rules of Gift Giving By Mark Macias Getting the media’s attention is never an easy task, which is why publicists, business owners, marketers, etc. try to get their products free publicity by sending

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How to Ungoogle Yourself

How to Ungoogle Yourself

MaciasPR September 20, 2012 4,617

How to Ungoogle Yourself By Mark Macias Everyone likes to secretly Google himself, but what happens when Google turns up results you don’t like? How do you get your name removed from the search

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Why Marketing Campaigns Must Have Video

Why Marketing Campaigns Must Have Video

MaciasPR September 20, 2012 3,045

Why Marketing Campaigns Must Have Video By Mark Macias When you break down the Internet in simple terms, everyone is trying to sell you something. They might break into different sales pitches – food,

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Proof Anthony Weiner is Lying

Proof Anthony Weiner is Lying

MaciasPR September 20, 2012 2,144

Proof Anthony Weiner is Lying By Mark Macias (This story was written on September 20, 2012 – as the first Twitter photos of Anthony Weiner began surfacing). Did he or didn’t he? No one

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