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How to Get Traction when the Media says No

How to Get Traction when the Media says No

MaciasPR October 14, 2013 4,857

Time to Resell your Story to the Media By: Mark Macias It’s time for an advanced lesson in public relations. What happens when you can’t get traction for a story, no matter how hard

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How to Use PR to Increase Holiday Sales

How to Use PR to Increase Holiday Sales

MaciasPR October 2, 2013 5,002

5-Publicity Tactics to Increase Sales during the Holiday Shopping Season MaciasPR has just published a holiday guidebook for businesses trying to increase their holiday sales, titled: Publicity During the Holiday Season: How to Use PR

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5 Steps to Market your Hedge Fund Now

5 Steps to Market your Hedge Fund Now

MaciasPR July 16, 2013 4,344

5 Steps to Market your Hedge Fund Now By Mark Macias Less than five percent of SEC registered hedge funds are prepared to take advantage of the new advertising rules, according to the white

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How to Market your Hedge Fund under new SEC Rules

How to Market your Hedge Fund under new SEC Rules

MaciasPR June 24, 2013 5,106

How to Market your Hedge Fund under new SEC Rules By Mark Macias What impact will the new SEC rules on advertising have on investors and the overall hedge fund industry? From an operational

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Common Publicist Mistakes

Common Publicist Mistakes

MaciasPR June 15, 2013 4,941

By Mark Macias I was going through my emails this morning and found an old story I wrote while I was a Senior Producer with WCBS. A global PR agency had asked me to

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The Purpose of My Media Campaign (Tutorial)

The Purpose of My Media Campaign (Tutorial)

MaciasPR May 8, 2013 Comments Off on The Purpose of My Media Campaign (Tutorial)

Questions to Ask Before Your Begin a Media Campaign If you want to brand your start-up or hedge fund with the media, you must know the purpose of your media campaign. Is it to raise

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Should I Write a Press Release (Tutorial)

Should I Write a Press Release (Tutorial)

MaciasPR May 8, 2013 Comments Off on Should I Write a Press Release (Tutorial)

WHEN IS A PRESS RELEASE VALUABLE and WHEN IS IT A WASTE OF MONEY? Press releases can be an element of a larger media strategy, but they won’t get you on the media radar.

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How To Identify My Story Angle (Tutorial)

How To Identify My Story Angle (Tutorial)

MaciasPR May 8, 2013 Comments Off on How To Identify My Story Angle (Tutorial)

How Do I Find The Unique Narrative For My Business Every business owner wants to know how news stories are approved for TV and print. There are many components to the story selection and

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How Can I Get My Startup or Fund on the News (Tutorial)

How Can I Get My Startup or Fund on the News (Tutorial)

MaciasPR May 8, 2013 Comments Off on How Can I Get My Startup or Fund on the News (Tutorial)

HOW TO BRAND MY STARTUP OR FUND WITH THE MEDIA If you want to get your hedge fund on CNBC or  your startup publicity, then it all comes down to identifying the narrative and

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Advantages of PR Campaign (Tutorial)

Advantages of PR Campaign (Tutorial)

MaciasPR May 7, 2013 Comments Off on Advantages of PR Campaign (Tutorial)

What are the Benefits of PR Many business owners devote a large portion of their marketing budget to online advertising, but in many cases, a publicity campaign can be more cost effective. PR campaigns

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