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Unconventional vs. Conventional Pitches

Unconventional vs. Conventional Pitches

MaciasPR March 27, 2014 2,648

Unconventional vs. Conventional Pitches By Mark Macias One size does not fit all when it comes to pitching a story idea to the media. In many cases, you will have more success with your

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Find the Best PR Firms

Find the Best PR Firms

MaciasPR March 20, 2014 Comments Off on Find the Best PR Firms

How to Find the Best Public Relations Firms in your Industry By Mark Macias How can you find the best public relations firm for your business? What should companies look for when they want

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The Cat and Mouse Game Related to PR

The Cat and Mouse Game Related to PR

MaciasPR February 25, 2014 3,716

What the Cat and Mouse Strategy Teaches us about Publicity By Mark Macias Why does the cat always catch the mouse? When you think of how agile and quick a mouse can be, he

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PR Lessons for when you Lose Your Temper

PR Lessons for when you Lose Your Temper

MaciasPR January 29, 2014 8,018

By Mark Macias A US Congressman is making national news after he was caught on camera threatening to throw a reporter over a balcony inside the US Capitol. There’s a great lesson on crisis

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How to Improve your SEO with Questions

How to Improve your SEO with Questions

MaciasPR January 26, 2014 8,036

By Mark Macias Just when you thought your SEO strategy was in place, Google changes the rules again. The new algorithm, nicknamed “Hummingbird,” is expected to impact 90 percent of the search engine traffic

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Amazon Drones – PR Case Study

Amazon Drones – PR Case Study

MaciasPR December 17, 2013 6,672

By Mark Macias Don’t believe the hype. Amazon is not going to start delivering products using drones as early as 2015, even if established news organizations are reporting on it. It’s all part of

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Why Your Business Needs Robin for PR

Why Your Business Needs Robin for PR

MaciasPR November 12, 2013 6,660

Batman vs. Robin – in the World of PR When it comes to Public Relations, would you rather have Batman or Robin by your side? Here is a closer look at why Batman may

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The Random Phone Call

The Random Phone Call

MaciasPR November 12, 2013 6,877

The Random Phone Call to NYC Payphones We called random pay phone around New York City to see if New Yorkers would pick up the phone. Would they? The person who picked up the

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The ROI of PR – 6 Ways to Measure Social Media and PR Campaigns

The ROI of PR – 6 Ways to Measure Social Media and PR Campaigns

MaciasPR November 11, 2013 2,722

6 Methods to Measure the ROI of Public Relations By Mark Macias Many business owners, especially e-commerce companies, devote a large portion of their budgets to online advertising because when executed effectively, it will

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Can you Rebrand the Bible?

Can you Rebrand the Bible?

MaciasPR November 9, 2013 4,702

Rebranding the Bible? Is it possible to rebrand the Bible? Some brands are sacred. For everyone else, there is Macias

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