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When one Employee Inspires a Crisis

When one Employee Inspires a Crisis

MaciasPR November 6, 2012 4,042

When one Employee Inspires a Crisis By: Mark Macias For those who aren’t familiar with News Corp., Rupert Murdoch is arguably one of the most powerful men in the world with a global media

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“Gotcha TV”

“Gotcha TV”

MaciasPR September 27, 2012 2,802

“Gotcha TV” By Mark Macias How to Respond to a Reporter Ambush The call that shakes up your business or ego is guaranteed to happen when you least expect it. You might be enjoying

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How to Slow or Stop Negative News

How to Slow or Stop Negative News

MaciasPR September 27, 2012 4,420

How to Slow or Stop Negative News By Mark Macias Think back to high school. Whenever you heard a bad rumor about a girl, you almost always assumed it was true unless the girl

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When to Pitch to Reporters & Producers

When to Pitch to Reporters & Producers

MaciasPR September 27, 2012 2,898

When is the Best Time Pitch to Reporters & Producers By Mark Macias Television and newspaper reporters face different deadlines, which means one size does not fit all when it comes to pitching. To

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Writing an Effective News Release

Writing an Effective News Release

MaciasPR September 27, 2012 4,306

Writing an Effective News Release By Mark Macias Newspaper and television reporters should not be approached the same way when it comes to press releases. The two mediums face different time constraints and deadlines

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How to Ungoogle Yourself

How to Ungoogle Yourself

MaciasPR September 20, 2012 4,617

How to Ungoogle Yourself By Mark Macias Everyone likes to secretly Google himself, but what happens when Google turns up results you don’t like? How do you get your name removed from the search

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Why Marketing Campaigns Must Have Video

Why Marketing Campaigns Must Have Video

MaciasPR September 20, 2012 3,045

Why Marketing Campaigns Must Have Video By Mark Macias When you break down the Internet in simple terms, everyone is trying to sell you something. They might break into different sales pitches – food,

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Proof Anthony Weiner is Lying

Proof Anthony Weiner is Lying

MaciasPR September 20, 2012 2,144

Proof Anthony Weiner is Lying By Mark Macias (This story was written on September 20, 2012 – as the first Twitter photos of Anthony Weiner began surfacing). Did he or didn’t he? No one

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Crisis Communications Case Study

Crisis Communications Case Study

MaciasPR September 6, 2012 4,483

Crisis Communications Case Study By Mark Macias On February 14th, 2007– Valentines Day of all days- a snowstorm blanketed much of the Northeast. Several major airlines, Continental, United, Delta, US Airways and Jetblue, were

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Time to Reinvent your Business

Time to Reinvent your Business

MaciasPR September 5, 2012 4,625

Time to Reinvent your Business By Mark Macias When you start losing your base, you’re in trouble and this doesn’t just apply to politics. It applies to every business – restaurants, retailers, lounges –

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