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Find the Best PR Firms

Find the Best PR Firms

MaciasPR March 20, 2014 Comments Off on Find the Best PR Firms

How to Find the Best Public Relations Firms in your Industry By Mark Macias How can you find the best public relations firm for your business? What should companies look for when they want

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Why Your Business Needs Robin for PR

Why Your Business Needs Robin for PR

MaciasPR November 12, 2013 6,660

Batman vs. Robin – in the World of PR When it comes to Public Relations, would you rather have Batman or Robin by your side? Here is a closer look at why Batman may

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The Random Phone Call

The Random Phone Call

MaciasPR November 12, 2013 6,877

The Random Phone Call to NYC Payphones We called random pay phone around New York City to see if New Yorkers would pick up the phone. Would they? The person who picked up the

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The ROI of PR – 6 Ways to Measure Social Media and PR Campaigns

The ROI of PR – 6 Ways to Measure Social Media and PR Campaigns

MaciasPR November 11, 2013 2,722

6 Methods to Measure the ROI of Public Relations By Mark Macias Many business owners, especially e-commerce companies, devote a large portion of their budgets to online advertising because when executed effectively, it will

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How to Get Traction when the Media says No

How to Get Traction when the Media says No

MaciasPR October 14, 2013 4,857

Time to Resell your Story to the Media By: Mark Macias It’s time for an advanced lesson in public relations. What happens when you can’t get traction for a story, no matter how hard

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Rebranding the…. Bible?

Rebranding the…. Bible?

MaciasPR November 20, 2012 2,573

  Is it time to rebrand your business? Here’s an example when change for the sake of change is not good

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The Rules of Gift Giving

The Rules of Gift Giving

MaciasPR September 20, 2012 4,295

The Rules of Gift Giving By Mark Macias Getting the media’s attention is never an easy task, which is why publicists, business owners, marketers, etc. try to get their products free publicity by sending

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Why Marketing Campaigns Must Have Video

Why Marketing Campaigns Must Have Video

MaciasPR September 20, 2012 3,045

Why Marketing Campaigns Must Have Video By Mark Macias When you break down the Internet in simple terms, everyone is trying to sell you something. They might break into different sales pitches – food,

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Marketing a Political Video

Marketing a Political Video

MaciasPR September 6, 2012 5,976

Marketing a Political Video By Mark Macias How much did you spend on your last political mailer? Does the thought of someone tossing that pamphlet in the trash still disturb you? I’m still amazed

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Crisis Communications Case Study

Crisis Communications Case Study

MaciasPR September 6, 2012 4,483

Crisis Communications Case Study By Mark Macias On February 14th, 2007– Valentines Day of all days- a snowstorm blanketed much of the Northeast. Several major airlines, Continental, United, Delta, US Airways and Jetblue, were

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