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When one Employee Inspires a Crisis

When one Employee Inspires a Crisis

MaciasPR November 6, 2012 4,042

When one Employee Inspires a Crisis By: Mark Macias For those who aren’t familiar with News Corp., Rupert Murdoch is arguably one of the most powerful men in the world with a global media

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Discovering your Gimmick

Discovering your Gimmick

MaciasPR October 26, 2012 4,393

Discovering your Gimmick By Mark Macias Everyone needs a gimmick, especially in New York City. If you want to stand out at a cocktail party or crowded lounge, you need something to push you

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Who You Know vs. What You Know

Who You Know vs. What You Know

MaciasPR October 10, 2012 4,674

Who You Know vs. What You Know By: Mark Macias There is a general belief among publicists that a solid media Rolodex will get you news placements. Even business owners are buying into this

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How to Effectively Promote Yourself

How to Effectively Promote Yourself

MaciasPR September 27, 2012 4,336

How to Effectively Promote Yourself By Mark Macias Public Relations is a skill that not only applies to the media. It applies to social situations, especially at networking events where your image is everything.

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How to Pitch Like a Journalist

How to Pitch Like a Journalist

MaciasPR September 27, 2012 4,533

How to Pitch Like a Journalist By Mark Macias It’s the one question every person wants to know. How do the news producers and newspaper editors decide what to print and publish? Most people

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Why You Should Never Lie to the Media

Why You Should Never Lie to the Media

MaciasPR September 27, 2012 2,838

Why You Should Never Lie to the Media By Mark Macias It’s time for a lesson in honesty. Technically, honesty should be a character trait that is embedded in us as children, but when

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Selling Your Story Idea to the Media

Selling Your Story Idea to the Media

MaciasPR September 20, 2012 3,381

Selling Your Story Idea to the Media By Mark Macias Everyone knows the best salesman is a person who believes soundly in his product, which is why you must be absolutely convinced that your

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Showcasing Charisma on TV

Showcasing Charisma on TV

MaciasPR September 11, 2012 2,546

Showcasing Charisma on TV By Mark Macias You’ve heard the phrase, “Made for TV.” It’s when a person exudes so much Charisma, talent and passion that a third-dimension is needed to accurately project his

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