WHEN IS A PRESS RELEASE VALUABLE and WHEN IS IT A WASTE OF MONEY?
Press releases can be an element of a larger media strategy, but they won’t get you on the media radar. Journalists don’t need to go to PRNewswire or PRWeb to find ideas when they get hundreds of unsolicited ideas every day. However, a press release is valuable when it comes to raising your website’s profile with the search engines, also known as Search Engine Optimization or SEO.
So when is a press release helpful and when is it a waste of money?
This video was recorded from a live webinar given to startup and hedge fund managers across the USA and Europe. Media strategist, Mark Macias, reveals in this webinar tactics and strategies he learned from his TV career with NBC, CBS and American Journal.
You can learn more about his firm at MaciasPR.