Publicity for Start-ups
The number of start-ups launching in 2013 will continue to grow as the economy expands, which means your publicity front will get more difficult. It’s going to get harder to stand out in the technology press as more companies launch and compete for coverage in the influential tech blog community.
If you’re trying to get your start-up publicity, you first need to identify a strong narrative. I’ve written other articles that give you guidelines on how to identify and find the story angle needed for coverage, which you can read in Consistent Coverage. I recommend you read those articles before submitting your story to reporters so you can increase your chances for coverage. (MaciasPR can help with your narrative if needed).
Now that you have identified the story angle, here are some websites geared towards start-ups. It won’t be as targeted as contacting the tech writers yourself, but it’s an easy tool for the first step in free publicity. Links to the websites and their company mission (in their own words from their site) are below:
“TechCrunch is a leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news. Founded in June 2005, TechCrunch and its network of websites now reach over 12 million unique visitors and draw more than 37 million page views per month. The TechCrunch community includes more than 2 million friends and followers on Twitter, Facebook, LinkedIn, Google and other social media.”
“Founded in 2005, Mashable is the top source for news in social and digital media, technology and web culture. With more than 40 million monthly pageviews, Mashable is the most prolific news site reporting breaking web news, providing analysis of trends, reviewing new websites and services, and offering social media resources and guides. Mashable’s audience includes early adopters, social media enthusiasts, entrepreneurs, influencers, brands and corporations, marketing, PR and advertising agencies, Web 2.0 aficionados and technology journalists. Mashable is also popular with bloggers as well as Twitter and Facebook users — an increasingly influential demographic.”
“This blog is dedicated to helping young entrepreneurs learn the basic techniques necessary to succeed with their online ventures, share their experiences with others and promote their new startups.”
“KillerStartups is dedicated to sharing more than just the hottest new startups. We want to share the stories of the PEOPLE behind the successful companies and their advice for other internet entrepreneurs. Want to share your story with our readers and promote your website? Fill out our online submission form and tell us about what you’ve got goin’ on.”
“It was founded in 2009 as a place for entrepreneurs and investors to stay informed about startups on the web. Our goal is to find some of the most disruptive, niche and interesting startups that our peers and investors want to know about.”
“StartUpLift helps promising startups get featured and receive insightful feedback. People come to the site to learn about new startups and to engage in stimulating conversation. There is no charge simply to feature your startup. However, in the spirit of keeping feedback ecosystem alive, StartUpLift does ask that you provide feedback to at least one of the startups featured on our site before submitting yours.”
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Mark Macias is a former Executive Producer with WNBC and Senior Producer with WCBS. He’s also the author of the communications book, Beat the Press: Your Guide to Managing the Media. Macias now consults small and large businesses on how to get publicity. You can read more on his firm at MaciasPR.