HOW TO BRAND MY STARTUP OR FUND WITH THE MEDIA
If you want to get your hedge fund on CNBC or your startup publicity, then it all comes down to identifying the narrative and your audience. What is your story you want to tell and who is the targeted audience you want to reach?
In the case with publicity, it doesn’t come down to WHO you know, it’s all about WHAT you know. Identifying a strong narrative is the most important step when branding your business with the media. Identifying your audience is also pivotal because it enables you to identify the proper news outlets to target.
This video was recorded from a live webinar given to startup and hedge fund managers across the USA and Europe. Media strategist, Mark Macias, reveals in this webinar tactics and strategies he learned from his TV career with NBC, CBS and American Journal.
You can learn more about his firm at MaciasPR.