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Why You Should Never Lie to the Media

Why You Should Never Lie to the Media

MaciasPR September 27, 2012 2,838

Why You Should Never Lie to the Media By Mark Macias It’s time for a lesson in honesty. Technically, honesty should be a character trait that is embedded in us as children, but when

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Image is Everything

Image is Everything

MaciasPR September 27, 2012 4,238

Image is Everything By Mark Macias Image is everything. It’s not what you say, but you do that is remembered by others, yet surprisingly few people seem to remember this, especially when they are

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Crisis Communications Case Study

Crisis Communications Case Study

MaciasPR September 6, 2012 4,483

Crisis Communications Case Study By Mark Macias On February 14th, 2007– Valentines Day of all days- a snowstorm blanketed much of the Northeast. Several major airlines, Continental, United, Delta, US Airways and Jetblue, were

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