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Unconventional vs. Conventional Pitches

Unconventional vs. Conventional Pitches

MaciasPR March 27, 2014 2,648

Unconventional vs. Conventional Pitches By Mark Macias One size does not fit all when it comes to pitching a story idea to the media. In many cases, you will have more success with your

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How to Use PR to Increase Holiday Sales

How to Use PR to Increase Holiday Sales

MaciasPR October 2, 2013 5,002

5-Publicity Tactics to Increase Sales during the Holiday Shopping Season MaciasPR has just published a holiday guidebook for businesses trying to increase their holiday sales, titled: Publicity During the Holiday Season: How to Use PR

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How to Get Publicity for my Business

How to Get Publicity for my Business

MaciasPR July 3, 2013 3,064

How to Get Publicity for my Business By Mark Macias Credibility matters in life, but it especially matters for journalists. Whenever a business owner is pitched to the media, journalists will quietly and overtly

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PR Campaign in the US for International Companies

PR Campaign in the US for International Companies

MaciasPR January 9, 2013 5,791

PR Campaign in the US for International Companies By Mark Macias How big are your company aspirations? Would you like to expand your business into the world’s largest economy – the United States? If

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Publicity for Start-ups

Publicity for Start-ups

MaciasPR December 31, 2012 3,530

Publicity for Start-ups By Mark Macias The number of start-ups launching in 2013 will continue to grow as the economy expands, which means your publicity front will get more difficult. It’s going to get

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Launching your own PR Campaign

Launching your own PR Campaign

MaciasPR December 19, 2012 3,984

Launching your own PR Campaign By Mark Macias How do you start a public relations campaign? Where do you begin? Does one size fit all? The owner of an affiliate service emailed me recently,

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Finding News Value with a Press Release

Finding News Value with a Press Release

MaciasPR October 19, 2012 4,930

By Mark Macias Every business needs publicity to attract new customers. If you don’t grasp this concept as a fledging entrepreneur, your doors won’t stay open for long. Of course, how to get that

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How to Effectively Promote Yourself

How to Effectively Promote Yourself

MaciasPR September 27, 2012 4,336

How to Effectively Promote Yourself By Mark Macias Public Relations is a skill that not only applies to the media. It applies to social situations, especially at networking events where your image is everything.

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When to Pitch to Reporters & Producers

When to Pitch to Reporters & Producers

MaciasPR September 27, 2012 2,898

When is the Best Time Pitch to Reporters & Producers By Mark Macias Television and newspaper reporters face different deadlines, which means one size does not fit all when it comes to pitching. To

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Why Marketing Campaigns Must Have Video

Why Marketing Campaigns Must Have Video

MaciasPR September 20, 2012 3,045

Why Marketing Campaigns Must Have Video By Mark Macias When you break down the Internet in simple terms, everyone is trying to sell you something. They might break into different sales pitches – food,

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